In our scattered multitasking world focus still matters. Our brains aren’t built to do multiple things at once, at least not well. This is a problem when we have tasks or projects requiring focus and attention.

You probably have tools or processes you use to try and focus. This may include closing your office door, putting your phone on do not disturb, or doing the work at a time or day (think early or on the weekend) when interruption is less likely. I find it easier to have uninterrupted time earlier or later in the day and I’m not the only one.

I saw a quote from Tim Cook, the CEO of Apple, where he said about beginning his day earlier than most “I do that because I can control the morning better than the evening and through the day. Things happen through the day that kind of blow you off course. The morning is yours. Or should I say, the early morning is yours.” I agree and have spent many early mornings working on matters requiring me to focus. Do you have a time of day? There is something to be said for doing important work when it’s less likely you will allow yourself to be dragged off track by email, calls, or something else.

This is important because it’s much easier to do high quality work when you can focus. If you think about recent tasks or projects you worked on, and are honest with yourself, you know whether you did your best work or not. People don’t pay me to provide legal services at a middling level. Clients expect I’m giving them my best always. I try, but know I fall short at times. We all do. But by thinking about how and when I work best and can focus, I have a better chance to hit the mark.

I encourage you to take the time to think about the setting, time of day, and other factors allowing you to focus and do your best work. Doing so is an investment in yourself, and what’s more important than that?