It seems that everyone is an expert on something, or is, at least, trying to position themselves as an expert. But are they? Depends.
Some are. Some, well you know.
You may wonder whether it is important to be an expert at something. I believe it is. It is how you differentiate yourself from others. You may be thinking who you know is more important than what you know, but who you know gets you in the door while what you know keeps you there.
And it isn’t easy to become an expert. It takes time and effort. It is like investing in yourself. Many of you will have heard of the 10,000 hour rule that Malcolm Gladwell has written about; It takes 10,000 of practice at something to become an expert. The point is that nothing worth doing or knowing is simple and there is no fast road to expertise.
But if you put in the time and effort into something important or central to your career or business, others will notice. So what do you know or do better than most others, or your competitors? Or what do you want to know or do better than most others? It is never too early or too late to figure this out and start putting in the hours now. So, what do you know??