Those are a lot of five star words I read in an interview answer United States Supreme Court Justice Anthony Kennedy gave when asked what qualities he admires in the briefs presented to his court. I think what he said has broader application in our daily lives, both professional and personal. Whether you are writing, on the phone, meeting with someone or a group, giving presentation, etc. you need to think about your audience and the result you are seeking.

It takes work to be clear, logical, and short (my three star understandable translation of Justice Kennedy’s words), let alone interesting, informative and convincing. This does not mean practice and plan every communication because thinking on your feet is another important skill to have and some communications need to and are meant to be spontaneous. It means know your audience and the context of your communication.

For example, if you are negotiating anything (we all negotiate in all aspects of our lives daily! You do….think about it), and here I am specifically thinking in our business or professional roles, do you have a strategy going in? If you don’t, you likely will not get to the result you seek or accept a result that would have been unacceptable to you going in. How you prepare is up to you and should be based on the context and type of communication. Negotiating a lower price for a curio on vacation is different than negotiating a business contract is different than negotiating settlement of a lawsuit.

In my world this mostly means dealing with clients, other attorneys and courts. What it means to you is relative to where you sit. And, again, the context of the communication. And it includes tweets and Facebook posts for business related accounts, and most certainly texts and email.

It goes back to something many of us have heard our entire lives: think before you speak (or in this case, before you write/type/tweet…or maybe blog).

If you have any thoughts or want to add to this conversation, please feel free to email me, text me, tweet me, message me on LinkedIn, comment here, call me or stop me in the hall!