Studies have shown that likable people are more successful. This makes sense because I feel comfortable saying that almost any person you ask would rather be around and do business with someone who is likable versus someone who is not. Because of this, it’s good that being likable is something you have the power to control and improve on.

Being likable is easy if you think about the qualities you like in others. For me, and likely most of you, these include being sincere, listening well, being transparent, and being understanding of others and their differences. And, again, people who have these skills and are highly likable have been shown to outperform those who don’t.

So what can you do to be more likable? Ask questions. People like to talk. If you ask questions the other person will think the conversation went well even if you only spoke a small percentage of the time. This involves listening fully so you are engaged in the conversation and can ask good follow up questions. I have a partner who says you want to picture the other person wearing a baseball hat that says “Make me interesting.” He means ask good questions and stay engaged.

Another thing you can do is be genuine. Nobody likes people who are fake. They want people they can trust, people who are comfortable in their own skin. If you are trying to win people over, you are approaching it the wrong way. Be yourself, and confident in who you are.

It also helps to have positive body language. Body language communicates a lot, even when you aren’t paying attention to it. An example is the person sitting across from you who is smiling, but has their arms crossed and is sitting in a closed manner. They think they look happy and confident, when they truly appear tense and closed off. If you are not sure about your body language. ask someone you trust. You may be surprised at what they say. If they tell you things they think you can improve on, you can practice in front of a mirror or pay more attention when you are speaking with others.

There are many other traits that go with likability, but the few I mentioned are a good place to start. Even if you believe you are likable, try to see if you can improve on these in business and personal settings. Practice can help, and it is worth your time and effort to invest in yourself.