We all have heard the saying “You learn more from failure than success.” The truth is you can learn from both your successes and your failures. You do this by examining what lead to the success or failure.

I don’t end up in what are referred to as beauty contests often. This is when a potential client is speaking with or interviewing more than one attorney or law firm from which one will be chosen. When I have, I have won some and lost some. When I have lost out on an opportunity, instead of just moving on or focusing on my current clients, I have reached out to the potential client and asked why.

I don’t do this to try and have them second guess their decision and hire me. I do this to find out whether it is something I can learn from to have a better chance when I have the next opportunity. Most people will give you a few minutes of their time. More importantly, I also believe most people will be honest with you too.

Next time you don’t get the client, project, sale, etc., ask why and thank the person for telling you. Also, if you did get the client, project, sale, etc., ask why and thank the person for telling you.