Last week I spoke to the need for continuous self-improvement. Part of that is continually learning throughout your lifetime.

I have mentioned before that my firm has The JW Way, which encapsulates the firm’s unique culture (http://www.jaburgwilk.com/mission-statement). JW  Way fundamental 17 is “Be relentless about continuous improvement.” This fundamental speaks to being a “lifetime learner” and notes that “Excellence is a journey, not a destination.”

You need to think about excellence as a continuing journey. The truth is if you strive for and achieve excellence, there still is more work to do. Continually achieving excellence involves an investment in yourself and in education.

Part of this is searching out the truth of whatever you are learning. That is your duty because if you can’t speak the truth you are simply spreading the equivalent of fake news. Despite what seems to be the trend, facts do matter. “Fake it till you make it” may work early on in some settings, but for most of us it will result in failure in the long run.

Most of us become experts in our given fields or professions over time because we do put in the proverbial ten-thousand hours and stay up on new innovations, information, etc., i.e. we continually educate ourselves. If you do not do this and try to ride the same wave of what you have done before you have higher chance of failure in the future. Or at least a higher chance of not achieving excellence and being mediocre while others in your field achieve excellence and pass you by.

If you are okay with that, with being mediocre, maybe you should be doing something else that intrigues and interests you enough that you will continuously educate yourself and continuously seek to achieve excellence.